Website + Mobile (iOs & Android)
Eurosport global rebranding
I was involved in the reorganization of the company following the acquisition of Eurosport by the American company Discovery from TF1; a global overhaul (new logo, new charter) and a new strategy focused on performance.
As Web/Mobile UX Product Manager, I contributed to the graphic and functional redesign of the connected space functionalities. I also applied the rebranding guidelines and participated in the design of the Article page and the e-merchandising of the Eurosport Player page.
- Requirement framing.
- UX design – Wireframing and Prototyping.
- Drafted US and prioritized backlog.
- Supervision of internal and external teams.
- Coordination of 3 developers and 1 graphic designer.
- A/B testing and e-merchandising campaign management.
Stakeholders
4 developers
2 devs backs
2 devs front
1 graphist
which helps me in my UX-friendly thinking
1 Scrum Master
that boosts projects and teams
2 QAs
who ensure delivery quality
Taboola
Integration of the sponsorised article recommendation area
Optimizely
Implementation of A / B testing campaigns
Livefyre
Integration of the commenting system
Google Analytics
Settings and daily monitoring of statistics
Brightcove
Integration of a new video player solution
Adtech
Implementation of a tagging plan and deployment of targeted campaigns
UX conception of community features
I realized the interactive and realistic prototyping of all the Community components of the site. I then accompanied the graphic designer for the realization of the mock-ups as well as the developers who made them real.
As you can see below, we have designed a registration system that adapts perfectly to new user needs
Data-Driven decisions
The Eurosport Player team needed to optimize clicks and conversions. In order to propose a relevant answer, I had to design A/B tests, which is a marketing technique that consists in proposing several variants of the same object that differ according to a single element.
For this, we used hypothesis based on statistics. With the Optimizely tool, we were able to identify areas of visitor activity and imagine variations that could lead to more conversions.
The A/B tests gave us an excellent idea of the results we could obtain by following or not following the tested scenario.
If you want to drive conversions and increase sales, decisions based on well-conducted A/B testing, data-driven decisions are incredibly relevant.
Green hosting – Open source – CookieLess*
