Florian Beulé ☆ FREELANCE

Portfolio Tech Lead & Senior Product Designer

1-thesykeslab-remote-freelance-website-creation-site-internet
Draw Impacts
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2-paco-rabanne-pacorabanne-puig-freelance-remote-product-owner
Rabanne
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3-peugeot-sellantis-web-app-freelance-product-owner
Stellantis
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76chef-de-produit-ux-eurosport-1
Eurosport
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6-de-dietrich-ux-design-web
Prodigious
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4-generali-espace-client
Generali
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_-inventaire-national-andra-dechets-radiocatifs-1
Obione
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5-simulateurs-ze-renault-ttwingo
Renault
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UX Design ☆ Clarify

Define the goal that makes sense to you and structure it for your customers.

Agility ☆ Harmonize

Strengthen synergies by combining tools and involving the team by circulating information.

Development ☆ Specify

Upstream prototyping to anticipate obstacles and guarantee an effective result.

Prestation Tech Lead & Product Designer

I am proficient in CMS, productivity tools, LLMs, and key creative tools.

➔ Web/mobile UX design : Custom design to reflect the specificities of the business. Design a sustainable, robust, and intuitive architecture. Create tutorials to empower teams.

➔ Agile consulting and management : Support developers through supportive management. Lead agile rituals, training sessions, and workshops. I write specifications that facilitate communication (client/graphic designer/developer/contributor).

➔ Project Lead: I maintain a privileged relationship with project stakeholders: Marketing, IT, Graphic Designers, Developers, Data Analysts, Hosting Providers, Lawyers, etc. I oversee SEO, performance (scalability), cybersecurity (pentests), and legal (GDPR) audits.

Florian Beulé - Chef de projet digital / Product Owner UX

Customized digital strategy

I work to design sustainable, user-friendly, and secure websites.
Let's meet

15 years of experience in web project management

UX Design

Adapt the interface to your customers' needs

Continuous improvement

For good reasons and at the right time

Datadriven

Structuring data for better interpretation

Cybersecurity

Protecting data and users

références Tech Lead & Product Designer

As the guardian of the product vision, I take ownership of your business and technical issues with a view to streamlining your interfaces and processes.
CV PRODUCT OWNER UX FREELANCE
Florian Beulé - Chef de projet digital / Product Owner UX

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florian.beule@gmail.com
florianbeule

Florian Beulé - UX Digital Product Manager Freelance

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Websites creation @DrawImpacts

2024

Wordpress website creation

Creation of websites for scientific laboratories linked to academic institutions, pharmaceutical companies and medical centers worldwide.

➔ CMS Wordpress
➔ Hostinger hosting provider
➔ Elementor Pro theme builder
➔ Twitter implementation
➔ Google Analytics implementation
➔ SEO Optimization and Performance

Client

Logo_DrawImpacts-emma-vidal
DrawImpacts is a digital creative agency that highlights scientific discoveries through eye-catching, artistic illustrations.
the-sykes-lab-sykeslab-creation-site-internet

The Sykes Lab

sloskylab-the-slosky-lab-creation-site-internet

The Slosky Lab

Technologies used to create these websites

Wordpress

I used the #1 CMS in the world - Wordpress - to create these two intenet sites.

Elementor

I used Elementor, a popular ThemeBuilder for creating sites on WordPress.

Hostinger

These websites are hosted by Hostinger, a cost-effective, high-performance hosting provider.

E-commerce Product Owner @PUIG

2023-2024 (1 year)

Overview

As eCommerce Product Owner at PUIG, I have made a significant contribution to improving online shopping experiences in over 15 international markets, including the USA, Brazil, England and Europe.


I design and implement cross-brand functionalities that contribute to strengthening the online presence of the PUIG Group, in particular the Rabanne brand, and to satisfying the needs of its global clientele.


Responsible for monitoring the team’s development cycle, I liaise with regional, IT and divisional teams to ensure successful delivery. To carry out these projects, I was supported by a multidisciplinary team comprising a techlead, two back-end developers, two front-end developers, a graphic designer, two quality assurance (QA) specialists, and a Scrum Master. We followed the AGILE methodology to ensure quality and speed of project execution.

Stakeholders

Product Manager

which ensures business satisfaction

Traducteurs

which translate the new features.

4 developers

2 devs backs
2 devs front

1 UI/UX Designer

who helps me design the interface

1 Scrum Master

that boosts projects and teams

2 QAs

who ensure delivery quality

Key projects

paco-rabanne-ecommerce-website-freelance-creation-min
Make Up Launch
Launch of the Make-up division
paco-rabanne-pacorabanne-puig-freelance-remote-product-owner
E-commerce filters
Redesigned product filtering system
qr-code-rabnne
QR Code
Technical management of the platform for QR Code generation
refonte-menu-puig-freelance
Navigation redesign
Streamlining the customer experience
basket-improvements-login
Simplifying the Connection Process
Save customers time and increase conversion
payment-method-ecommerce-website
Improved conversion rate
Integration of new payment methods

In charge of the launch of Rabanne’s Make Up range, and the opening of e-commerce sites in new markets, I work closely with the Marketing department, the departments of the markets concerned, the technical teams and the various service providers involved.

+37%

of products in the catalog
compared with previous year

UX design / Customer experience (CX)

shopping-bag-improvement-whishlist
Connected area
Integrating Favorites into a Popin
shopping-bag-improvements
E-commerce shopping cart
Optimization of the basket view popin
bundle-wizzard
Design of the Customizable box page
Setting up exclusive discounts
basket-improvements
Basket redesign
Conversion tunnel optimization
gift-card
Digital gift card design
Save customers time and increase conversion

As e-Commerce Product Owner, here are my missions:

➔ UX design; Identify and implement the front and back adaptations needed to implement e-commerce functionality on the sites: setting up a tunnel, specific payment methods, adapting forms, according to the needs of each market
➔ Coordinate the validation of costings and specifications during the scoping/design phases.
➔ E-merchandising; Analyze the product catalog content of my markets to design new Cross-Brand ecommerce modules and anticipate the common needs and specificities of each.
➔ Draft US and prioritize backlog; Ensure project reporting to management and manage risks/alerts
➔ Monitor developments; Steer the implementation phase and arbitrate solutions and technical choices
➔ Supervise deliverables; Manage QAs that test implemented solutions

+18%

of conversion rate
and the average basket value jumped +23% compared to the previous year

On the technical side, I worked in an environment that included tools such as GitHub, AEM, Jira, Figma and Confluence to facilitate project management, collaboration and effective communication with the teams.

My role as eCommerce Product Owner enabled me to bring real added value to PUIG by improving the customer experience and strengthening the brand’s presence on international markets.

+34%

e-commerce sales
versus previous year

Product Owner Mobile App @Stellantis

2023 (6 months)

Overview

My missions as Product Owner Mobile App iOS/Android at Stellantis:

➔ Gather requirements to understand market needs and define the product vision.
➔ Develop the product backlog, ensuring value-based prioritization.
➔ Facilitate AGILE events, such as Daily, Demo App, and retrospectives
➔ Work closely with development teams to ensure that business requirements are understood and implemented correctly
➔ Communicate regularly with stakeholders to ensure a clear understanding of progress and necessary adjustments
➔ Make rapid, informed decisions to ensure continuous delivery of value
➔ Plan the various phases of the project, and keep teams informed of project progress
➔ Manage deployment phases
➔ Contribute to the production of project documentation

Stakholders

Product Manager

that ensures business satisfaction

Translators

that translate the new features.

6 developers

3 devs iOS
3 devs Android

2 Tech Leads

1 Tech Lead iOS
1 tech Lead Android

1 Scrum Master

that boosts projects and teams

2 QAs

who ensure delivery quality

Mobile app iOS/Android

WhiteApp of Stellantis

Stellantis is a French-Italian-American multinational automotive group, incorporated under Dutch law, founded on January 16, 2021 as a result of the merger of Groupe PSA and Fiat Chrysler Automobiles.

The white application is open to all the automaker’s brands.

100%

critical and major bugs were resolved within 2 months of my arrival

presentation-unified

Key API features

🚙Remote data access: make, model, maintenance, collisions, infotainment system triggers, vehicle alerts, real-time location, etc.
🔔 Custom events (monitors): configure and receive vehicle notifications. Example: receive vehicle information when the battery is below 20% charge.
🕹 Remote control: send remote actions to vehicles such as: ❄️ preconditioning programs, 🔈 honking, 💡 turning lights on/off, 🚪 opening doors, 🔋 starting a charge, etc.

How does it work?

Vehicles use a variety of sensors aimed at improving safety and the driving experience in the vehicle. This data is available for in-vehicle application development, but this Web API provides vehicle data from outside the vehicle.

Product Owner Lead UX @Eurosport.com

2015-2016 (1 year)

Overview

Deployed in 59 countries and 14 languages, Eurosport.com is based on the AEM CMS (Adobe Experience Cloud). Two iOS and Android applications are developed in synchronicity.

My missions as Product Owner UX web/mobile:

➔ Requirements framing
➔ UX design; workshops and prototyping
➔ Writing US and prioritizing the backlog
➔ Monitoring development and deliverables
➔ Supervision of internal and external teams
➔ Performance measurement and analysis
➔ A/B testing campaign management
➔ E-merchandising

Stakeholders

Product Manager

which ensures business satisfaction

Translators

which translate the new features.

4 developers

2 devs backs
2 devs front

1 UX Designer

which helps me design the interface

1 Scrum Master

which boosts projects and teams

2 QAs

who ensure the quality of deliveries

Technologies deployed during my mission

TaboolaRecommandation d'articles similaires et sponsorisés

Taboola

Recommend similar and sponsored articles

OptimizelyMise en œuvre des campagnes d' A/B tests

Optimizely

Implementing A/B test campaigns

LivefyreIntégration d'un nouveau module de commentaires

Livefyre

Intégration d'un nouveau module de commentaires

AdtechMise en œuvre d'un plan de marquage et déploiement de campagnes ciblées

Adtech

Implementation of a branding plan and deployment of targeted campaigns

BrightcoveIntégration d'un nouveau Player vidéo

Brightcove

Integration of a new Video Player

Google AnalyticsMise en place d'un plan de tagguage

Google Analytics

Implementing a tagging plan

Previous
Next

Key projects

eurosport-avant-refonte-ux-design chef-de-produit-ux-eurosport

Before / After : Site rebranding

Global rebranding: new graphic charter, new logo

I witnessed the reorganization of the company following the acquisition of Eurosport by the American company Discovery from TF1. This was followed by a global overhaul (new logo, new charter) and a new strategy focused on performance.

As Web/Mobile UX Product Manager, I contributed to the graphic and functional redesign of the home page and the functionalities of the online space, in line with the rebranding guidelines. I also actively participated in the integration of new advertising and tracking tools.

-21%

loading time
on home page

UI/UX of the connected space

Graphic and functional redesign of the member area

I carried out the interactive prototyping of all the site’s social and interactive components, to support the graphic designer in his mock-up approach and the developers in the technical implementation.

Opposite, the simple, uncluttered registration/log-in path, which adapts to new user needs.

+35%

users connected daily
and +22% new registrations in the 1st month of the new registration process.
Graphic and functional redesign of the registration/log-in path
Optimizely - A/B testing platform

Décisions Data-Driven

A/B Testing of the Article and Eurosport Player pages

I designed A/B testing scenarios with the Optimizely tool, with a view to optimizing Eurosport Player’s conversion rate and the visibility of ads on the Article page.

Our hypotheses, based on numerical user interaction data (time spent on the page, scrolling, clicks, conversion rate…), enabled us to identify areas of visitor activity and test variations.

+18%

clicks on the Eurosport Player “Watch Me” banner

Digital Project Manager @Prodigious

2016-2017 (1 year)

Overview

As an AMOA Digital Project Manager, my role is to secure delivery and ensure that projects run smoothly.

In contact with customers, developers and creatives, the projects entrusted to me have led me to:

➔ Define the scope of the project and plan the activities needed to achieve the objectives.
➔ Estimate feasibility and cost workloads, budgets and then draw up the project roadmap
➔ Write functional and technical specifications and user guides
➔ Analyze project risks and deal with changes
➔ Make business proposals consistent with allocated budgets
➔ Ensure that the project meets the quality standards expected by the customer
➔ Webanalytics, SEO and Community Management

Stakeholders

Projects Director

that ensures business satisfaction

Translators

that translate the new features.

4 developers

1 devs backs
3 devs front

2 UI Designers

who helps me design the interface

1 Spécialiste SEO

who supervises SEO audits

My key projects at Prodigious

logo-honda analyse de l'audience et optimisation SEO
Honda Moto
SEO / SEA - Audit
logo-sanofi creation de mini sites internes et de newslettters
Sanofi
Creation of newsletters
Design of an internal site
De Dietrich
De Dietrich
Complete overhaul of the site
logo-cevital contribution et refonte du site
Cevital
Website redesign
logo-publicis-consultants création de la carte de voeux interactive 2017
Publicis consultants
Creating the interactive greetings card
logo-mnra
MNRA
Designing an internal bartering mini-site

De Dietrich website redesign

B2C web/mobile Product Owner @Generali

2021-2022 (1 year)

Overview

A leader in the European insurance market, Generali offers its customers a range of flexible and sustainable insurance solutions, protecting both property and people, locally and internationally.

As a Business Partner for the professions, I contribute to the transformation of the IT Department, and I’m involved in key projects around CRM, AI/RPA, Prévoyance Santé, Indemnisation, or Sécurité…

+22%

new registrations compared with N-1

Stakeholders

Product Manager

which boosts projects and teams

3 Data Analysts

which supply and analyze data

5 developers

3 devs backs
2 devs front

1 UI design

which helps me design the interface

1 Jurist

which ensures project compliance

2 QAs

who ensure delivery quality

Key projects

Exemple d'interface dans l'espace connecté
Example of page in the Customer area

As B2C Product Owner, I support the Business Units in the description of their needs (RUN and evolutions) and in the transcription into a functional solution:

  • Accompanying the Business (Agile methodology): help in writing the expression of need, writing functional specifications (including security and compliance requirements) and US ;
  • Review of detailed technical specs (sequence diagrams, encryption, tokens, cookies)
  • Establish API StoryMap
  • Contribute to roadmap development and budget validation;
  • Prioritize RUN backlog and evolutions;
  • Provide functional expertise on applications within its scope in the event of an incident (level 3 support);
  • Translate end-to-end business processes into IS functionalities;
    Act as a link between the Business Units and IT partners, including 5 Front/Back-end devs;
  • Drawing up acceptance specifications and monitoring validation of functional test cases with 2 QAs.
  • Project referent during workshops with the Group’s digital architect;
  • Technological monitoring of business uses to anticipate changes and advise the Business Units.

+54%

of customers eligible to log on to the customer area

UX Project Manager @OBIONE

2015 (6 months)

Overview

My missions as Digital UX Project Manager:

➔ Gathering customer requirements, carrying out benchmarks and audits
➔ Participation in calls for tender
➔ UX design; responsible for improving user paths, prioritizing information and ergonomic research
➔ Participation in Design Thinking workshops
➔ Wireframing and Prototyping using Axure RP software
➔ Writing of functional specifications (for the customer) and technical specifications (for developers).
➔ Follow-up of developments and deliverables.
➔ Supervision of internal teams
➔ Performance measurement and analysis

Stakeholders

Projects Director

that ensures business satisfaction

Translators

that translate the new features.

4 developers

2 devs backs
2 devs front

1 UX Designer

who helps me design the interface

1 QA

who ensures the quality of deliveries

Key projects

Création du site internet de Novexa
Creation of the website | Typo3
Novexa
inventaire-national-andra-dechets-radiocatifs
Global redesign of the site | Drupal
Inventaire National de l'Andra
ifa-institut-francais-des-administrateurs
CRM Integration | vTiger
Institut Français des Administrateurs (IFA)
honda moto
Search Engine Optimization | SEO
Honda Moto
conception site publishpaper
Creation of the website
Publishpaper (internal public solution)
caisse des dépôts
Search Engine Optimization | SEO
Caisse des dépôts

Wireframing or Prototyping?

Understanding the customer's needs is essential to communicate their issues to designers and developers. The terms zoning, wireframe, mockup and prototype relate to ergonomics and interface design, and are found in most digital projects. They are not synonymous but correspond to distinct stages.

Responsive Webdesign

As a UX / UI Designer, I apply myself when designing interfaces to ensure that each page of the site or mobile application is accessible everywhere and by anyone.
Statistics are unanimous, screen sizes vary from simple to double, and users come from all walks of life.

Digital Project Manager @Renault

2018-2021 (3 years)

Overview

As a consultant in the Digital and Connected Vehicle Department, here are the 5 projects I’m managing:

  • Renault Classic, a special department within the Marketing Department of the French car brand Renault. This department maintains, renovates and exhibits the Renault group’s historic vehicles.
  • L’Atelier Renault, the Renault brand’s international showcase, located on the Champs-Élysées in Paris.
  • Road safety, including the “Tes Idées Tes Initiatives” competition, aimed at schools around the world, with a particular focus on students aged 15 to 17.
  • Mobilize, an innovative program designed to overcome the barriers to mobility faced by vulnerable populations by offering car purchase and rental (LOA) services
  • Electric vehicle simulators, deployed at commercial sites in 32 countries

 

Here are my daily actions:

➔ Supporting business units in their strategic decisions (strategic orientations, technology choices…)
➔ Drafting US / Prioritizing RUN backlog and evolutions.
➔ Draft project documentation: customer requirements, retroplanning, functional/technical specifications
➔ Carry out compliance with the General Data Protection Regulation (RGPD).
➔ Supervise security audits
➔ Define and monitor KPIs; web analytics; CRO.
➔ Synthesize site activity
➔ Coordinate project teams (agencies, service providers)
➔ Framing needs, plan

Stakeholders

5 Vehicle's PMs

that ensure business satisfaction

Translators

which translate the new features.

5 developers

2 devs backs
3 devs front

2 UI/UX Designers

who help me design the interface

1 Scrum Master

which boosts projects and teams

1 QA

who ensures the quality of deliveries

Charging and autonomy simulators

Maintenance, Redesign and Deployment

simulateurs-ze-renaault-zooe simulateurs-ze-renault-ttwingo

Management of the web agency developing the range and charge simulators for electric vehicles (ZOE, Twingo, Kangoo and Master) distributed on commercial sites in 32 countries.

Coordination of the internalization of simulators on the Group’s central platform (AEM). Collection of requirements, UX workshops, drafting of US, acceptance.

Development of the deployment kit communicated to regional managers to integrate and customize the functionality on country sites.

Migration and redesign of the Renault Classic website

fr-renaultclassic-la-collection-automobile-renault-democratisation-automobile-renault-4-cv-vernet-pairard-2020-03-29-03_14_25 refonte-site-internet-renault-classic

Management of the web agency in charge of the RUN and evolution of the Renault Classic site developed on Wordpress.

Management of site migration to AEM, the solution deployed internally for Group sites.

Managing maintenance and upgrades


Mobilize
Continuous improvement of the LOA back/front (Drupal) journey, integration of Salesforce CRM.

Safety and Mobility for All
Competition for schools to raise awareness of road safety.

Atelier Renault
Site redesign (Wordpress), RUN and evolutions.

RGPD compliance

Working closely with the legal team and developers, I helped to ensure compliance with the Renault Group's processing of your personal data, as well as the rights and options you have to control your personal data and protect your privacy.

Security audit

I have managed several security audits (intrusion testing / hacking) carried out by an external agency with expertise in Cyber Security. Collecting and securing personal data is a demanding job, which requires keeping up with the latest technologies.

Planifions un échange

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Florian Beulé - Chef de projet digital / Product Owner UX

Let's meet

Fast response guaranteed ✨

Florian Beulé - Chef de projet digital / Product Owner UX