E-commerce Product Owner at PUIG

My tasks as e-commerce PO

As eCommerce Product Owner at PUIG, I have made a significant contribution to improving online shopping experiences in over 15 international markets, including the USA, Brazil, England and Europe.

I design and implement cross-brand functionalities that contribute to strengthening the online presence of the PUIG Group, in particular the Rabanne brand, and to satisfying the needs of its global clientele.

Responsible for monitoring the team’s development cycle, I liaise with regional, IT and divisional teams to ensure successful delivery. To carry out these projects, I was supported by a multidisciplinary team comprising a techlead, two back-end developers, two front-end developers, a graphic designer, two quality assurance (QA) specialists, and a Scrum Master. We followed the AGILE methodology to ensure quality and speed of project execution.

In order to implement functional and technical evolutions (front and back office), my missions consist in :

Identify and implement the front- and back-office adaptations needed to implement e-commerce functionality on the sites: setting up a tunnel, specific payment methods, adapting forms, according to the needs of each market.
Analyze the product catalog content of my markets to design new Cross-Brand ecommerce modules and anticipate the common needs and specificities of each one.
Supervise the acceptance of the site and its various functionalities
Ensure project reporting to management and manage risks/alerts;
Coordinate the validation of costings and specifications during the scoping/design phase;
Manage the implementation phase and arbitrate on technical solutions and choices;
Support the testing of implemented solutions.

Adobe Experience Manager (AEM), Agile Methodology, Cyber Security, Datas Analyst, Drupal CMS, GDPR, Search Engine Optimization (SEO), UX/UI Prototyping, Website redesign, WordPress CMS

Project's stakeholders

4 developpers

2 devs backs
2 devs front

1 graphist

which helps me in my UX-friendly thinking

1 Scrum Master

that boosts projects and teams

2 QAs

who ensure delivery quality

1 Lawyer

which ensures project compliance

1 Data Analyst

which tracks and reports statistics

Main projects

paco-rabanne-ecommerce-website-freelance-creation-min

Make Up Launch

Launch of the Make-up division

paco-rabanne-pacorabanne-puig-freelance-remote-product-owner

E-commerce filters

Redesigned product filtering system

QR Code

Technical management of the platform for QR Code generation

Navigation redesign

Streamlining the customer experience

Simplifying the Connection Process

Save customers time and increase conversion

Improved conversion rate

Integration of new payment methods

On the technical side, I worked in an environment that included tools such as GitHub, AEM, Jira, Figma and Confluence to facilitate project management, collaboration and effective communication with the teams. My role as eCommerce Product Owner enabled me to bring real added value to PUIG by improving the customer experience and strengthening the brand’s presence on international markets.

In charge of the launch of Rabanne’s Make Up range, and the opening of e-commerce sites in new markets, I work closely with the Marketing department, the relevant market departments, the technical teams and the various service providers involved.